EDMODO

Student access to career resources are limited and typically STEM centered. We wanted to help expaand student’s horizons and facilitate passion exploration toward careeer success. To do so, we expanded Edmodo’s current platform and launched a 360 degree campaign to help students across all boards by learning through experience.

EDMODO_LearnBeyondCampaign_Page_02.jpg

BRANDING

 

MICROSITE

We created a microsite that helps provide personalized resources for career exploration.

Click here to go to the microsite.

 
 

APP

We expanded the Edmodo app to offer a career centered quiz and resources to explore the possible options.

 
EDMODO_LearnBeyondCampaign_Page_10.jpg
 

POP UP SHOP

Edmodo will host pop up shops in large cities to create a sensory career exploration experience. Users will be able to interact with different aspects of certain careers to learn what the are passionate about, and possibly be introduced to careers they did not know existed. All of the expereinces will lead back to the microsite where users are encouraged to access more resources.

 
upload-2b703713-ce73-4104-a77d-ed7dd6bea9de.jpg
upload-7259b060-3727-4aac-85d3-2ce5f880dc05.png
 

Three sided murals will be one activity at the pop up shops, and will promote users to think introspectively.

 
mural1-brick.jpg
mural2-brick.jpg
mural3-brick.jpg
 

INSTAGRAM FILTERS

We developed a career exploration instagram filter that leads users directly to the Edmodo app.

 

COLLABORATORS

Georgia Roberts-VanNewkirk, Reeva Date, Samuel Regan and Ashley Moehlenpah